Estimated reading time: 5 minutes

At Klics, we believe in the power of making every interaction count. Whether you’re hosting a global conference or a neighborhood meetup, we know how to turn clicks into conversions. Recently, we teamed up with Datafest Tbilisi, a premier data and networking event, to create a gamified ticket sales campaign that packed a punch in just three days. Let’s dive into the story, the data, and the insights that made it all happen.

The Challenge: Getting the Right Crowd, Fast

Picture this: Datafest Tbilisi was just around the corner, and they needed to sell tickets—fast. Their goal wasn’t just to sell seats but to attract the right kind of attendees: data enthusiasts, networking pros, and industry thought leaders.

Enter Klics. With our gamification magic and data-driven strategies, we designed a three-day campaign to engage, excite, and convert.

The Campaign in Numbers

Every campaign tells a story, and ours was packed with action. Here’s how the numbers stacked up:

• Average Session Duration: 2.6 minutes

• Error Rate: 1.85%

• Dead Click Rate: 9.44%

• Excessive Scroll Rate: 0%

The Conversion Funnel:

• Traffic to Unique Visitors: 87.79%

• Unique Visitors to Submitted Forms: 28.34%

• Submitted to Purchased: 18.87%

Not bad for a quick campaign, right? But let’s dig deeper.

What We Learned About User Behavior

Devices Used

The majority of visitors came via mobile, proving once again that optimizing for small screens is non-negotiable. Here’s how it broke down:

Device TypePercentageMobile63.89%Desktop35.19%Tablet0.93%

This insight shaped how we crafted the campaign’s mobile experience, ensuring it was seamless and engaging.

Traffic Sources & User Intent

The main share of traffic came from Facebook Ads, driving 65% of visitors to the site.

Not all visitors were equally invested. Here’s the breakdown:

• High Intent: 24.59%

• Medium Intent: 25.14%

Behind the Klics Insights

Insights don’t lie. Here’s what they told us:

1. The "Enter Now" Button Was a Star: This button saw the most action, proving the importance of prominent calls-to-action (CTAs).

2. Dead Clicks Were a Problem: Users clicked non-functional elements, leading to frustration. We’ve since flagged these for fixes.

3. Scroll Behavior Was Impressive: Over 85% of both desktop and mobile users scrolled to the bottom of the page. That’s engagement gold.

What We’d Do Differently Next Time

While the campaign was a success, there’s always room to level up. Here’s what we recommend for the future:

1. Extend the Campaign Duration: Three days worked, but imagine what seven days could do. A longer run means more high-intent users and conversions.

2. Optimize Mobile UX: With mobile dominating traffic, ensuring lightning-fast load times and easy navigation is a must.

3. Expand Channels: While Facebook was the MVP, diversifying with platforms like LinkedIn could bring in more professionals.

4. Fix Dead Clicks: Cleaning up non-functional elements will improve the user experience and reduce frustration.

Results That Speak Volumes

Thanks to our gamified approach, we helped Datafest Tbilisi sell tickets, engage their audience, and build excitement for their event. The campaign’s performance was proof that when strategy meets creativity, the results are unstoppable.

Ready to take your campaigns to the next level? Let Klics turn your ideas into success stories Contact us or Get Started.